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abc sambal extra pedas

OCTOBER 2018

Following up to the successful Tantangan Sambal ABC campaign, Sambal ABC wants to tell people that their chilli sauce is the best and the spiciest. Sambal ABC launched a new TVC of their spiciest sauce, Sambal ABC Extra Pedas with Chef Bara. 

Sambal ABC collaborated with Warung Mie Abang Adek and recreated the spiciest noodle which is an instant fried noodles mixed with 250 chillies and topped with Sambal ABC Extra Pedas. The noodle was introduced in Ubud Food Festival 2018 and then revisited for a noodle eating competition in Jakarta Culinary Festival 2018.

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