HEINZ'S kecap ABC
SAJIAN TERIMAKASIH IBU
Putting Mothers first with First Press Kecap ABC
Jadikan Ibu yang Pertama dengan Kecap ABC Perasan Pertama
On Mother's day, Kecap ABC encourage Indonesians to appreciate mother's effort by giving free meals to Indonesian mothers in 3 cities: Jakarta, Semarang and Surabaya on Friday, 22nd December 2017.
To start the campaign, Kecap ABC produced a large LED banner in Mal Taman Anggrek and a digital video.
This activation is a collaboration of VML, OMD and Geometry.