HEINZ'S ABC KACANG HIJAU
Continuing the positioning of "CEPAT CEGAH MAPER"
(Get rid of hunger quickly), Heinz's ABC wanted to create a viral content.
As a part of the creative agency, we worked with Ipang and Pay and created a Maper Song that went live on Youtube. This video was amplified by contest in Instagram.
My role is co-writing the song with Pay, along with another copywriter.