HEINZ'S kecap ABC
AKADEMI SUAMI SEJATI
As a continuation of Kecap ABC's campaign, we want husbands to help out in the kitchen as a token of appreciation for their wives and support equality at home.
Husbands are directed to to learn 6 Perasan Pertama Recipes and get a 'Real Husband' certificate.
As an integration of this campaign, Kecap ABC tours around 5 cities in Indonesia to promote Akademi Suami Sejati and inviting husbands to cook for their wives. On 22nd December 2018, the Mother's Day event gathered 1000 husbands and broke the MURI Record.